In the fall semester of 2022, I took a PR writing course in which our class client was Autism Support of Alabama, a nonprofit with the mission to improve services for individuals with Autism Spectrum Disorders and their families through education and advocacy. Throughout the semester, each student created potential media materials for ASA including press releases, news releases and pitch emails to use for its various programs. For our final project, each student designed a communication plan for ASA to use to promote its Post-Secondary Scholarship Program. Out of the entire class, a few students had their communication plans chosen to be sent to ASA to use in real life, and mine was one of them.
The plan includes research, an objectives-strategy-tactics outline, a communication timeline, budget, pitch emails, a news release, an audio PSA, a flyer design and copy comp, a banner PSA design and copy comp, a social media copy comp with graphic designs, an internal website copy comp, event graphics with copy comps for social media, email blasts copy, and sticker designs with copy.
