As a writer/editor and member of the marketing team for Platform Online Magazine, I Interviewed PR professionals to compose blogs and articles highlighting the industry; was responsible for developing our marketing plan and overseeing production of promotional materials; and conducted research, coordinated fundraising events and sought out guest contributions for marketing efforts.
Read my articles here:
"Navigating NIL and the “Celebrification” of Student-Athletes" explores how universities can successfully control image management for the athletes, their teams and the colleges they represent during the era of the “celebrification” of student-athletes. Featured interviewees include Taylor Jacobs, associate athletic director for NIL and strategic initiatives at Louisiana State University, and Dr. Meredith Bagley, associate professor at The University of Alabama’s College of Communication and Information Sciences.
"A24’s Expertise: Authentically Connecting with Audiences" delves into how A24 is more than just an independent film distributor; it's a brand that know how to connect with fans. Featured interviewees include Dr. Landon Palmer, assistant professor of journalism and creative media at The University of Alabama, and Boston University Associate Public Relations Professor Amy Shanler.
"The Power of Community in Public Relations" analyzes how knowing community engagement is imperative to keep your audiences engaged. Featured interviewees include Missy Acosta, vice president of brand strategy at Delta Dental Tennessee, previous Community Relations Coordinator for the Worcester Railers Delaney Galbraith, and DIME Beauty Co. social media manager, Georgia Junker.
Read my blogs here:
Sports Mega-Events Pose Mega PR Problems uncovers the issues sport-mega events bring to the forefront for host countries and their citizens.
U2 and Inhaler: Two Generations of Irish Rock Bands analyzes the differences in PR and marketing for two different generations of Irish rock bands – U2 and Inhaler.
Matty Healy: Rockstars, Relationships and Repercussions discusses why we still love our favorite celebrities even when they say and do things that are...questionable to say the least.
